Personally, I am thrilled about the reinvention of their brand because I think it's high time furniture stores that usually have more of a traditional/older feel come around to how most Americans are living now. They still have the classics but their new furniture looks exciting and fresh most definitely.
My parents bought a lot of Ethan Allen when I was a kid so as an adult I never felt like they were "talking" to me with my style, but I think they are moving in the right direction to capture my attention and others like my generation. Let me know what you think of their "new" look. It's not your parents Ethan Allen anymore.